~ Over 300 women participated each carrying a social message~

The 3^rd edition of the much-awaited JK Tyre Times Women’s Drive – North Chapter was held today with a celebration of the indomitable spirit of the women drivers. Dr. Mahesh Sharma, Member of Parliament, Gautam Buddh Nagar Lok Sabha Constituency, graced the flag-off ceremony, along with Mr. Anshuman Singhania, Managing Director, JK Tyre; Mr. VK Misra, Technical Director, JK Tyre; and auto industry veteran Mr. RK (Tutu) Dhawan. The event was flagged off from Film City Noida and traversed through a beautifully-curated route to the city of exquisite Mughal architecture – Agra.

Speaking after flagging off the rally, Dr. Mahesh Sharma, Member of Parliament, Gautam Buddh Nagar Lok Sabha Constituency said, “It is a big thing for the largest democracy in the world to voice for the empowerment of its almost 50% of the population. Our Hon’ble Prime Minister has a great vision to empower our women. The big question is why women empowerment is required and I think here is an answer to that. Thanks to the Bennett Coleman Group and JK Tyre for considering to pass on a message to generations to come with this rally. I have met some of the participants and they are very jubilant and enthusiastic. Let us all work for women’s empowerment and see the changes in society.”

Speaking on the occasion, Mr. Sanjay Sharma, Head-Motorsport, JK Tyre, said, “We, at JK Tyre, are immensely proud and glad to keep supporting a cause through this exciting and fun-filled Drive for the third time in a row. Our aim has always been to promote more and more women in motorsports and break the stereotypes. This Drive, along with the other events we organize, has been a key indicator of the growing enthusiasm among women to come out and showcase their excellent skills behind the wheels. We hope that the numbers keep growing year after year and the excitement gets multiplied.”

The Drive that is conducted in the FMSCI-approved Time, Speed, and Distance (TSD) format, witnesses great number of participation every year from women from different walks of life. This year, the drivers owned the rally with their vibrant display of colours and attires on different themes such as – “Equal pay for women”, “Women health matters”, “It’s time to woman up”, “Sustainable fashion”, “Corona vaccine”, “Equally beautiful”, “Say no to plastic”, “Save Earth”, “Mental health awareness”, and so on. They vouched for various pertinent women-centric issues as well as the issues ailing society and the world, in general. The Drive was about bringing a change in society and was promoted through the official hashtag #LIVEDRIVEN. This year, the event witnessed support by the UN Women as well.

JK Tyre being a pioneer in motorsports for over three decades, has set several benchmarks in celebrating women in motorsports. They not only introduced an all-women racing team in the JK Tyre National Racing Championship, but also have been organizing the YLFO Power Drive, JK Tyre Women’s Rally to the Valley, annually to encourage women in motorsport. Moreover, in accordance with their efforts to support the cause of women in Motorsport, JK Tyre joined hands with the Defence Forces and organised a first-of-its-kind event- the ‘JK Tyre Defence Wives Power Drive’ for the wives of armed forces personnel.

The JK Tyre Times Women Drive has been a celebration of the women drivers across the country and an occasion to stand for a cause. It has been a vital platform for women drivers to come out together to break the stereotypes and own the road.